Time:2024-01-28 Browse: 16
One of the most common mistakes in email marketing is to assume that your recipients know what to do after reading your email.
The truth is, without a clear and specific call to action, or email CTA, your email campaigns are likely to fall flat.
Rather than leave readers guessing what to do next, the best email CTAs ensure conversions by guiding them towards targeted goals. Such goals could include visiting your online store or signing up for an exclusive offer.
In this article, you’ll learn what a call to action is in an email, how they work, and why they’re effective. You’ll also see some of the best email call-to-action examples and understand what makes them so effective. Lastly, you’ll get a few bonus tips on crafting your own CTAs for your business.
In this post:
What is a call to action (CTA) in an email?
How does email CTA work?
Email CTA examples
More email CTAs for email marketing
Email call to action best practices
Wrap up
